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  • 6 Social Media Trends That Will Take Over 2017
    Social media trends are always evolving and surprising us, and 2017 will make no exception. With new trends this year like Facebook and Instagram lenses, customer service chatbots, and improved paid content features, you will have endless opportunities to revamp your social.
  • Ogilvy Unveils a Global Restructuring to Kick Off Its ‘Next Chapter’
    One of the top agencies worldwide, Ogilvy & Mather is making some new and exciting changes under the leadership of their new Global CEO, John Seifert. He released a memo to all of his employees around the globe, and the full memo is available on AdWeek. The most exciting addition highlighted was the creation of "Ogilvy Delivery," which will help "bring big ideas to life in film, digital experiences, social media, print." This new part of the agency will be production, project management, and technology services all fused together under one name.
  • 4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting
    Make sure you’re getting the most out of your Facebook ads. With Facebook lookalike audiences you can now find new ideal customers that are almost identical to your existing ones. Find out how to create 4 different types of lookalike audiences to ensure you’re talking to everyone you should be.
  • Measure the Growth, Activity, and Experience of Your Community (Correctly) with ...
    Measuring the correct metrics for your online community is crucial for your brand's growth, experience, and activity. This article not only highlights how to correctly measure the most important metrics in order to grow your community, but also which ones aren't as important. Having a vibrant community can do so much for your brand: improving customer satisfaction, reducing returns, and increasing retentions. Read on to learn which measurements actually matter and can help aid your strategy for the future.
  • How to Use Instagram Stories for Higher Brand Awareness
    The use of Instagram stories has been on the rise since its launch in 2016, with nearly 100 million daily active users engaging with the feature. We know adding another feature to manage may make you hesitant but the level of engagement the stories bring can increase your brand awareness and follower base. Read on to discover some of the benefits and tactics you can take to with Instagram stories to see success.
  • Start Off Fresh With These Email Marketing Cleansing Tips
    Use this new year to make changes to your email marketing by developing a "fresh" strategy. Clean out your messy inbox to help relieve stress, as well as following other cleansing tips discussed in this article, including: creating a new template, actually using your digital trash can, reaching out to past customers, and more. Happy (early) spring cleaning!
  • 4 Ways to Promote Your Products on Social Media
    Social media is a great way to share all of your content and engage with your customers, but it can also be really useful to promote your products. With the new features from Pinterest, Snapchat, Facebook, and Instagram, it’s now even easier to get your products in front of your customers. These 4 helpful tools will show you how to utilize the newest social media features to showcase your products and increase visibility of your business.
  • Twitter Testing Module Highligting Tweets From One Specific Account
    Twitter is in the midst of testing a new feature they hope will be of use to the Twitter community. The new addition allows users to see highlighted tweets from one specific account in their timeline. Based on several signals, including the user's engagement frequency, Twitter is able to choose which account to highlight that would best serve that user's interests.
  • Do You Have the Habits of a Highly Successful Marketer?
    SalesForce recently surveyed over 4,000 of the world's top marketing leaders to discover their "patterns for success." Their "State of Marketing Report" also identifies the marketing industry's shifts and trends that will be most prevalent for the new year. If you're feeling low on inspiration as a marketer, this report will definitely help give you a more positive mindset. Check out this article from AdWeek and make sure you download the free report!
  • Facebook Community Development: How to Cultivate Loyal Fans
    From its launch in August, Instagram’s Stories feature has taken off with 150 million people using it daily. You can now take advantage of this as Instagram just released that they are letting brands advertise in-between videos on consumers story feed. Read on to find out how this new capability can put you in front of your followers and really benefit your business!
  • 6 Steps to a Successful Social Influencer Marketing Campaign
    Connecting with social influencers can be a great way to promote your brand and reach more of your target audience. If this is a brand new strategy to you, then read on! This article will walk you through all you need to know to start and maintain a successful social influencer marketing campaign.
  • Here's What Marketers Can Expect From Pinterest in 2017
    Pinterest has been lurking in the shadows compared to other social platforms such as Facebook and Instagram. According to President Tim Kendall, Pinterest will be gaining stronger presence in the paid ad landscape with 3 new tools that they’ve been developing. Find out what Kendall has to say and how you may be able to take advantage of Pinterest’s new improvements in 2017.
  • Absolut Is Now Selling Fine Art From Around the World Online
    The highly acclaimed vodka brand has been looking to expand into different industries, and while moving towards entertainment or hotels seemed the most obvious, Absolut went with a more natural approach where they knew they would be successful: the fine art world. After a long history of collaborating with some of the world's most renowned artists, including Annie Leibovitz and Andy Warhol, the brand has now decided to get into the business of selling fine art, internationally!
  • Facebook At Work is launching next month
    In competition with work-focused communication companies, such as Slack, Skype, and Salesforce Chatter, Facebook is launching their communication and collaboration network next month! Facebook at Work features a "Work Feed" that consists of posts only from colleagues to help aid in more efficient planning and collaboration. Read more from TechCrunch about the other features being offered -- Facebook Work may be the perfect thing to bring to your company!
  • 6 Hot Tips to Rock Your Social Media Results
    Not really getting the social media results that you were hoping for? It can be frustrating to put in a ton of time into planning and creating content and then having your numbers fall short. However, with these 6 helpful tools, you'll hopefully never have that problem again, and will see your numbers in followers and engagements shoot through the roof!