Tools, Schmools: It's Really About Community Management (cmswire.com)
Like we need to tell you any more: community management is becoming essential to every organization. Why? Because business promotion can become that much more streamlined! Some companies even require teams of community managers to stay afloat amongst their competitors. Because the name of the game is: customer engagement. And we love it! Check out this insightful resource about just why community management is the bomb-dot-com.