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  • How theSkimm Is Informing Millennial Women About Politics Without Taking Sides
    This popular daily newsletter is taking a revolutionary step by refusing to take sides when it comes to informing their readers about politics. In our country's climate today, theSkimm aims to stay true to their message and values, which is to help their audience stay informed and educated about what's currently going on around the world–and they're doing all of this without representing a point of view. Their target audience consists of young millennial women, and after investments from 21st Century Fox and The New York Times, they have a following of 5 million in totality. Read on to learn how theSkimm is turning media on its head while empowering the young millennial woman to make her own choice.
  • SoundCloud revamps its subscription service with cheaper $4.99 option
    Taking on the big leagues in the music streaming space, including Spotify, Apple Music, and Pandora, the popular Berlin-based company SoundCloud is making it's next strategic move: a cheaper subscription service at $4.99/month. Now offering SoundCloud Go and SoundCloud Go+ (the original subscription rate of $9.99, which is still available), the streaming platform is giving their customers two ad-free access options. This approach is a smart move: in terms of pricing, it's more affordable than Apple Music and Spotify, and it encourages their audience to opt for a subscription package – something they had trouble accomplishing last year with their 175 million users. After rejecting Spotify's proposal to buy the company, hiring a new CTO, and now an update to their subscription options, we're excited to see what the future holds for SoundCloud.
  • 4 Great Customer Service Strategies Backed by Data
    Brand success and loyalty stems from a very obvious root: your customers. The importance of respecting and listening to your audience cannot be emphasized enough. There is a great amount of pay off that comes with happy and satisfied customers, which includes more referrals from your current audience (helping you increase your fan base), as well as an increase in sales and services. This article is soon to be your go-to guide of practices for excellent customer service and soon enough, you'll see your business soar.
  • Building a Successful Social Media Team
    When it comes to building a team for social media needs, a lot of companies source in-house employees to manage content and platforms, rather than hiring new and specialized individuals. The problem that this creates is that social media management is time-consuming, and piling that responsibility on their already established marketing team may lead to ineffective execution. These different social platforms need content roll-out, community management, and social media strategy implemented on a day-to-day basis. Read more to understand the importance of sourcing external candidates to meet your company's social media needs and what to expect from them.
  • These Climbers Are Documenting Their Second Attempt at Conquering Everest on Sna...
    Mountaineers Adrian Ballinger and Cory Richards aren't just planning to do the impossible, but they plan on Snapchatting their entire journey – and this isn't the epic duo's first attempt. Last year, these two climbers documented their climb up Everest on Snapchat under the domain #EverestNoFilter, which accumulated thousands of views from people all over. They're not only climbing this beast again, but they're doing it without the use of supplemental oxygen, which they attempted to do the year before. Adrian was close to the summit, but had to turn around after his body went numb. Cory made it to the peak, but as the universe would have it, when he went to pull out his phone at the top, he saw it had run out of battery. Now, this month, these incredible climbers will Snapchat their entire experience once again, only this time they're both making it to the top (and carrying an external phone battery).
  • Why Your Brand Needs Multiple CPA Targets
    Segmentation is a crucial aspect of digital advertising. It allows us to see which ad placements and audiences are performing best. Segmentation keeps us from blindly spending money on audiences that don't meet our target audience psychographic and demographic. However, what marketers need to soon realize is that "not all customers are created equal." We can't assume that all of our customers are worth the same when we set a digital cost-per-action (CPA) goal. The transition that needs to be made by marketers is from "personalization of content to personalization of media strategies and media goals."
  • How to Write a Successful Social Media Proposal: Free Template Included
    Having a proposal ready is crucial for freelancers and agencies who are offering social media services for a client. This article provides not only a breakdown of all of the essential components of a social media proposal, but also tips from professionals who write proposals on a daily basis as part of their integrated workflow. If you're looking to do get involved in social media for a client or your agency is planning to implement social media to their provided services, these helpful and in-depth tips are just what you need to get started!
  • Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines
    By the end of 2017, Snapchat is predicted to increase by 14.2%, accumulating a total audience of 70.4 million. However, as an interesting turn of events, U.S. adults between the ages of 45 and 54 are predicted to be the fastest growing user base. What was once a millennial-dominated platform has now been attracting a much older audience. If we rewind back to the summer of 2016, when Instagram Stories launched, this trend makes more sense. As one of Snapchat's top competitors now, Instagram Stories has been sky-rocketing in terms of monthly users. Looking at the desires of the different age demographics, the older age group is gravitating more towards Snapchat for content and millennials are decreasing their usage on Snapchat and turning towards Instagram Stories to "fulfill their broadcasting needs."
  • 7 Tips to Launch Successful Twitter Promotions
    Despite Twitter's recent transition to a more algorithm-based feed, utilizing the platform to promote products, events, or blog posts is still a great option for your brand. The real challenge, when it comes to Twitter promotion, is how to reach your target audience in the sea of 300 million monthly active users. You also want to remain true to your brand's message and create genuine content that is going to keep your audience loyal. Be sure to read this article because these tips will be immensely helpful for optimizing brand success when you decide to launch your next Twitter promotion.
  • Redirecting Focus: Helping Virtual Teams Stay on Track
    Working in social is fun, especially when you're obsessed with social media for your everyday life. What could be better than posting pictures on Instagram or tweeting for a brand as your job?! However, the hurdle we all have to face is the temptation of social media distraction. The key is to remember that in the office, you're no longer the consumer – you're the social media marketer, community manager or team leader. Don't worry, this Social Pro Daily article from AdWeek gives you all the tools you need to help stay on track at work.
  • 9 Tips on How to Get More Subscribers: A YouTube Guide
    With YouTube being the second largest global search engine with over a billion users, it's important to know how you can increase your subscriber count on your brand's channel to help build your audience and awareness. YouTube subscribers are a bit different than your everyday Facebook, Twitter, and Instagram followers, in the sense that your subscribers are actually notified when you post new content. This article provides nine different ways to help you gain more subscribers for your brand's YouTube channel. Some of these tips include: regularly posting new content, focusing on the first 10 seconds, how to strategically use your call to actions, and more.
  • This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites than...
    After conducting a study and examining how consumers respond to different types of content, the neuro-marketing company, Neuro-Insight, found some astounding results. According to their findings, test subjects were 16% more likely to find web posts more engaging and relevant on a publisher's website than on social media. Their 100 test subjects were connected to "neuro-mapping" technology, revealing surprising findings of what content was more memorable and personally relevant to them. Read more and find out what else they uncovered.
  • Pinterest is making it easier to click and buy the stuff you see
    Most of us have been there – we see something we love on Pinterest and that leads to a 2+ hour search-frenzy. Well, the good news is that Pinterest is about to make our lives a whole lot easier with their new feature called, "Shop the Look." The newest addition to the platform will allow customers to click on items in a photo they come across on someone's board and purchase it. Whether it's a t-shirt, a pair of jeans, or new shoes, any item is up for grabs. Included in this algorithm is the option to shop similar items if the initial item selected isn't actually for sale anywhere online. The "search and discovery service" is about to successfully expand to the immense amount of online shoppers all over the world.
  • Top 5 Facebook Live Tips
    Going "live" can be a scary thing to do, whether you're representing yourself or speaking on behalf of a brand. It's even scarier when it's your first time. We're going to be honest, you may not get the views you were hoping for during the first time around, but that doesn't mean you can't improve your craft and do better next time – it happens to everyone! If you're completely clueless about how to even plan out an effective Facebook Live video that actively engages your audience, you should definitely check out these tips.
  • Relationship Advice That Will Help Increase Brand Loyalty
    Acquiring new fans and forming relationships with new customers is an exciting and meaningful time for both the brand and its audience. We tend to win-over our new customers with promotions and special offers, striving to make them feel special. However, the real challenge comes after the "honeymoon phase" of the brand-consumer relationship when other brands are trying to steal away new fans. Follow these 10 "relationship" tips to help keep your customers engaged and increase your brand loyalty.