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  • The 10 Most Important Social Media Metrics to Monitor
    When it comes to digital marketing, data is everything. It's the back-bone of your social strategy plan, and it can open your eyes to what's working and what's not. Especially when it comes to social media, every marketer needs to be able to know and understand their value – and that can't happen without the use of data monitoring. This article provides 10 of the most important metrics to monitor on social media in order to determine your return on investment. It can seem daunting, but Valerie Hamilton from Klipfolio provides an amazing (and realistic) breakdown of the top metrics and why they are so important to the success of your business. There's no time to waste, go check it out!
  • 3 Steps to a Successful Product Launch
    In this Social Pro Daily article from Adweek, Fam Mirza of Azaan Shoes gives the play-by-play of how to successfully launch a new product in just three easy steps! The first step, he says, is to create a great product and give your audience something they're actually going to want. The second step is to "get socializing." Any social media and community manager knows how important this is, especially when it comes to millennials. The third step is to make sure you're not low-cutting the creative. The website and visuals need to be high-resolution and there needs to be a concept to connect all of the videos and images together in a meaningful way for consumers. Read more to learn how you can ensure your next product launch is nothing short of successful.
  • 3 Timesaving Tools for Social Media Marketers
    Being a social media marketer can be an extremely time consuming job, but we love to do it because we enjoy the interaction and engagement we have with our fans. However, there do come times when we wish we had time to spare, so that we could meaningfully engage with our audience by answering their questions, responding to their comments, or featuring UGC on the brand's page. A lot of our time is consumed with repetitive social media activities, so our personal engagement with our fans gets put on the back-burner. If you're finding yourself in this situation, stop what you're doing (if you have the time to) and read this article. It covers three different timesaving tools for social media marketers, so you can be more efficient and engaging with your loyal fanbase.
  • How to Use Facebook Messenger Day for Marketing
    Do you want to continue creating video content to engage your followers but in a new way? Lucky for you, Facebook just released a new function called Messenger Day that allows users to post photos and videos in Facebook messenger that will disappear after 24 hours. With the option for users to interact with your content that is posted on Messenger Day, you have the ability to reach more of your target and increase meaningful relationships. Follow the link to learn more about what this update has to offer and how it can benefit your brand!
  • How to Write a Successful Social Media Proposal: Free Template Included
    Having a proposal ready is crucial for freelancers and agencies who are offering social media services for a client. This article provides not only a breakdown of all of the essential components of a social media proposal, but also tips from professionals who write proposals on a daily basis as part of their integrated workflow. If you're looking to do get involved in social media for a client or your agency is planning to implement social media to their provided services, these helpful and in-depth tips are just what you need to get started!
  • 7 Tips to Launch Successful Twitter Promotions
    Despite Twitter's recent transition to a more algorithm-based feed, utilizing the platform to promote products, events, or blog posts is still a great option for your brand. The real challenge, when it comes to Twitter promotion, is how to reach your target audience in the sea of 300 million monthly active users. You also want to remain true to your brand's message and create genuine content that is going to keep your audience loyal. Be sure to read this article because these tips will be immensely helpful for optimizing brand success when you decide to launch your next Twitter promotion.
  • 9 Tips on How to Get More Subscribers: A YouTube Guide
    With YouTube being the second largest global search engine with over a billion users, it's important to know how you can increase your subscriber count on your brand's channel to help build your audience and awareness. YouTube subscribers are a bit different than your everyday Facebook, Twitter, and Instagram followers, in the sense that your subscribers are actually notified when you post new content. This article provides nine different ways to help you gain more subscribers for your brand's YouTube channel. Some of these tips include: regularly posting new content, focusing on the first 10 seconds, how to strategically use your call to actions, and more.
  • Top 5 Facebook Live Tips
    Going "live" can be a scary thing to do, whether you're representing yourself or speaking on behalf of a brand. It's even scarier when it's your first time. We're going to be honest, you may not get the views you were hoping for during the first time around, but that doesn't mean you can't improve your craft and do better next time – it happens to everyone! If you're completely clueless about how to even plan out an effective Facebook Live video that actively engages your audience, you should definitely check out these tips.
  • Relationship Advice That Will Help Increase Brand Loyalty
    Acquiring new fans and forming relationships with new customers is an exciting and meaningful time for both the brand and its audience. We tend to win-over our new customers with promotions and special offers, striving to make them feel special. However, the real challenge comes after the "honeymoon phase" of the brand-consumer relationship when other brands are trying to steal away new fans. Follow these 10 "relationship" tips to help keep your customers engaged and increase your brand loyalty.
  • How to Convert Those Instagram Followers Into Customers
    Leading the pack, which includes Twitter, Snapchat and LinkedIn, Instagram now has over 600 million active users engaging with the platform on a monthly basis, and has 10 times more engagement than Facebook. If Instagram is not part of your brand's social package, it needs to be. However, the daunting reality that a lot of brands face when they decide to put their content up on Instagram is how to direct awareness and engagement to their page. So, the real question is: how do you do it? How is it possible to effectively lead potential fans to your page when there are over 600 million of them?! This Social Pro Daily article from AdWeek dives deep into the various ways to achieve this goal, including: understanding demographics, the benefits of paid shoutouts, how to utilize share for share, the importance of creating and implementing a strategy for your content, and Instagram ads.
  • Content Marketing Success: Why Answering Questions Sells
    In this episode of The Social Media Marketing podcast series, the Social Media Examiner interviews Marcus Sheridan. Marcus is a keynote speaker, blogger, and podacster himself, who specializes in content marketing. After the market crash in 2008 and almost losing his own business, Marcus began to dive deeper into learning more about content marketing. He developed a new approach to help his business prosper and increase its success. Click the link to listen to Marcus' story and why he believes that answering customer's questions with transparency is the best way to market and sell your product with content.
  • Try These 5 Simple But Useful Tips To Make Better Content
    In the world of business-to-business (B2B) marketing, a common objective held between all marketers is engagement optimization. Even if you think your content is performing well, there is always room for improvement! These 5 tips can really help improve your content strategy and increase engagement from your readers. These include staying aware of what other companies are doing in order to master best practices, but still keep your content genuine to your business, directly targeting your market, adding engaging elements, and more.
  • How to Improve Your Pinterest Visibility and Engagement
    Pinterest is constantly flooded with new pins every minute, which can make it difficult for your content to stand out and generate attention. However, by utilizing popular keywords, alt text as descriptions for your images, and your most popular board to help drive engagement, your presence on Pinterest will be soaring! Check out this article for a deeper dive into these Pinterest marketing tools.
  • 3 Ways to Improve Your Facebook Ads
    It can be frustrating when you build out Facebook ads that don't generate the results you were hoping for when it comes to delivering the social report to your client. The key solution to your problem is reaching your target audience, and there are cost-effective ways to reach that audience and increase your results from ads. These tips and tools include: narrowing down your audience so you know who you are specifically talking to, capturing the attention of your narrowed-down target audience, and creating segmentation among your customers in order to determine who will actually end up buying your product.